Mastering Social Selling Like A Boss

Social networks have completely changed the way companies communicate, and especially the way they sell. How can sales forces take advantage of this new reality? This is what the two authors set out in this guide, written not only for sales people, but also for their managers, marketing teams and company leaders.

Combining theory and practice, the book is full of examples drawn from real cases in a variety of sectors: services, industry, software, education. It will help you strengthen your expertise as a seller, and above all put your network at the service of your sales performance.

Sylvie Lachkar has spent 25 years in the largest technology companies, in marketing, partner management, business development and training roles. She leads SAP's Social Selling programme for EMEA.

Hervé Kabla is the co-founder of the « expliqué à mon boss » collection and the co-author of several of its books.